Discover the history, mission, and unmatched value of Keller Williams Shore Properties in Toms River, NJ – and how The Shore Standard team delivers results for buyers and sellers across Ocean County, Monmouth County, and beyond.
If you’re searching for Keller Williams Shore Properties, you’ve come to the right place. Located at the heart of the Jersey Shore in Toms River, New Jersey, Keller Williams Shore Properties (KW Shore Properties) is the premier real estate brokerage serving Ocean County, Monmouth County, and surrounding coastal communities. As a division of this dynamic office, The Shore Standard team proudly operates under the KW banner, combining the power of the world’s largest real estate franchise with hyper-local expertise that only lifelong Shore residents can provide.
Whether you’re buying your dream beach home, selling a waterfront property, or investing in the vibrant communities of Toms River, Lavallette, Seaside Heights, Point Pleasant Beach, Brick, Bay Head, Manasquan, or Long Beach Island, KW Shore Properties stands out for its agent-centric culture, cutting-edge technology, and genuine commitment to clients.

The History and Foundation of Keller Williams Shore Properties
Keller Williams Realty was founded in 1983 in Austin, Texas, by Gary Keller and Joe Williams. What began as a single-office experiment quickly grew into the world’s largest real estate franchise by agent count. Today, Keller Williams operates over 1,000 offices with more than 165,000 agents worldwide. The company’s core philosophy — “For Agents, By Agents” — revolutionized the industry by treating agents as stakeholders rather than employees. This model prioritizes education, technology, and a culture where agents thrive so clients receive exceptional service.
Keller Williams Shore Properties opened its doors in Toms River in September 2015 under the leadership of local visionary Michael Little. A lifelong Toms River resident since 1969, Michael brought decades of real estate experience, including growing Crossroads Realty into the largest independent brokerage in Ocean County. He holds a background in mechanical engineering and architecture and has served on the Toms River Planning Board and as a leader in community initiatives. Robert Cecchini serves as Owner/Operating Principal, bringing a relentless focus on trust, performance, honesty, and luxury/waterfront expertise. Supporting leadership includes Albert Veltri (Team Leader/Broker) and a dedicated operations and technology staff.
Since opening, KW Shore Properties has become a top-performing real estate office in Ocean County and the #1 company in Toms River according to local market data. The brokerage now boasts a robust team of licensed agents operating from the main Toms River hub at 1030 Hooper Avenue and a secondary location in Lavallette.
Culture and What Sets KW Shore Properties Apart
At KW Shore Properties, the values are simple yet powerful: God, Family, then Business. The office fosters a positive, learning-based environment where leadership empowers agents to be their best. Agents receive industry-leading training, technology platforms (including KW’s proprietary tools), and a compensation model that lets them keep more of their earnings while building long-term wealth. This agent-first approach translates directly to superior client experiences — no corporate red tape, just motivated professionals who genuinely care about the Shore communities they call home.
Visit the official KW Shore Properties website →

Serving Ocean County, Monmouth County, and the Jersey Shore
KW Shore Properties specializes in the unique real estate landscape of New Jersey’s coastline. From the barrier islands to inland neighborhoods, the brokerage covers:
- Ocean County — Toms River, Lavallette, Seaside Heights, Brick, Jackson, and beyond.
- Monmouth County — Point Pleasant Beach, Bay Head, Manasquan, and surrounding towns.
- Surrounding areas — Long Beach Island (LBI), waterfront lagoon properties, beachfront homes, and vacation/investment opportunities.
Agents understand local nuances like CAFRA regulations, flood zones, bulkheads, and seasonal market trends that impact shore properties. Whether it’s a year-round family home, a vacation rental, a luxury waterfront estate, or a commercial opportunity, the team delivers tailored guidance grounded in decades of local experience.

How Keller Williams Shore Properties Delivers Value to Buyers
Buying on the Jersey Shore can feel overwhelming. KW Shore Properties buyers gain:
- Expert local guidance from agents who live and work in these communities daily.
- Access to the full MLS plus proprietary KW technology for faster, smarter searches.
- Honest, transparent communication — no pressure, just facts and realistic expectations.
- End-to-end support from contract to closing, including connections to trusted inspectors, lenders, and service providers.
- Investment insights for vacation homes, rentals, or second-home ownership in high-demand Shore towns.
The Shore Standard team, a premier division within the brokerage, has helped hundreds of families navigate these waters successfully, earning excellent client reviews through consistent, no-nonsense service.
How Keller Williams Shore Properties Delivers Value to Sellers
Selling your home — especially a Shore property — requires strategy, marketing power, and pricing precision. KW Shore Properties sellers benefit from:
- Data-driven, honest pricing based on real market conditions.
- Powerful marketing that leverages KW’s national and international platforms, professional photography, virtual tours, and targeted digital campaigns.
- Proven negotiation expertise to maximize your return while keeping the process smooth.
- Full transparency with regular updates and a team that treats your home like their own.
- Community connections that often lead to faster, stronger offers from qualified local and relocating buyers.

The Shore Standard: A Premier Division of Keller Williams Shore Properties
The Shore Standard isn’t just another real estate team — it’s the embodiment of everything KW Shore Properties stands for, amplified by lifelong Ocean County locals. Built on the principle of treating every client the way we’d want to be treated, The Shore Standard delivers honest guidance, deep market knowledge, and stress-free transactions. As a division operating directly out of the Toms River office, we combine the brokerage’s global resources with the personal, neighbor-to-neighbor service that defines the Jersey Shore.
Why Choose Keller Williams Shore Properties Today?
In a market as dynamic as the Jersey Shore, you need a brokerage that combines scale, technology, and heart. Keller Williams Shore Properties delivers exactly that: the stability and innovation of a global leader with the local roots and integrity that only a Toms River-based team can offer.
Ready to experience the difference? Whether you’re buying, selling, or simply exploring options in Toms River, Ocean County, Monmouth County, or anywhere along the Jersey Shore, the team at The Shore Standard at Keller Williams Shore Properties is here to help.
Contact us today or visit The Shore Standard website to connect with a local expert who truly understands the Shore lifestyle.
All properties are subject to prior sale, change, or withdrawal. Licensed in the State of New Jersey. Keller Williams Realty, Inc. is a real estate franchise company. Each Keller Williams office is independently owned and operated.
